Today we are extremely excited to announce big news about the future of Ave.
When we started building WordPress themes, our commitment was pretty clear. Creating the best-in-class products and building a transparent & vibrant community that enjoys using our products. With that commitment, we unveiled Ave in to push the website building experience forward with new plugins and tools designed to help our users to create amazing websites for both without prior experience and advanced users. We put thousands of hours into building and improving Ave since the initial release. We released hundreds of new features, demos and templates along the way. We are super grateful to Envato for being with us in this journey.
The Limitations
With that said, Envato Market comes with its limitations. Unfortunately, Envato doesn’t offer the flexibility we need for pricing and marketing. Unlike other competitors in the market, Envato doesn’t offer unlimited licenses which is hugely beneficial for our users. Basically, you can buy unlimited licenses for the price of two. We’ll also keep the single license option for our users who don’t need unlimited websites. Envato also controls the sale campaigns, so we are not as flexible as we need to reward our loyal customers.
In addition to their license policy, their recent changes to the algorithm caused sustainability problems. The market doesn’t adapt to reward new and successful projects. Hence we are not able to invest in Research and Development to make innovations. We’re sort of stuck and this left us unsatisfied, and unhappy.
The Next-Phase
Considering Envato’s fixed commission for non-exclusive items is around 70%, it’d be extremely hard for us to offer competitive prices and discounts. Unfortunately, it is not possible to keep Ave both on Envato and our platform. That’s why we decided to move Ave to our own platform. The new version of Ave will be free and available to anyone who purchased it on the Envato Market. So, as an existing Ave user, how this will affect you:
- You will have access to both old and new versions at no extra cost.
- Lifetime updates (including the crazy ones)
- 3 months support.
Developers who need more will be able to purchase unlimited licenses and enjoy 30% off for their first purchase.
Currently, we’re developing the next-generation framework to power the next version of Ave. The new framework takes website building experience even further with new tools and technologies. If you are interested in the beta version, feel free to reach us!
This announcement was the first phase of this roadmap. We’re already working on the second phase of Ave’s development, and we’ll have some new and exciting announcements soon.
Please keep in mind that our current product line-up (Hub and ArcHub) will not be affected by this. We are going to keep them on Envato and provide new updates. In fact, a new update is on the way! Regardless of the platform, we’ll continue to build the best products on the market.